Emily Scarlett Romain x The National Lottery: Copywriting for At Trayler
What would you do if you won The Lottery?
Come on, you know you’ve thought about it. We all have.
Would you splash out on flash new threads and a chateau in France? Or would you spread the joy by sharing your cash prize with the people you care about? Probably a bit of both.
At any rate, you wouldn’t keep the news to yourself…
This was the concept behind Emily Scarlett Romain’s recent campaign for The National Lottery, a collaboration with Adam & Eve – you’ve probably seen her images on billboards across the UK. Before she hit the shutter, she asked the street cast models to act out how they’d announce their life-changing win to their nearest and dearest.